The 2025 Berlin International Consumer Electronics Show was held in Berlin, Germany from the 5th to the 9th, attracting about 1900 exhibitors from around the world. Many Chinese companies have unveiled innovative products and technologies to showcase their latest achievements in the field of consumer electronics, which has attracted widespread attention.

In Haier's exhibition area, a refrigerator that can accurately identify the types of ingredients and actively adjust the preservation environment is particularly eye-catching. According to the staff, this refrigerator is equipped with Haier's latest scientific and technological achievements "AI Eye" and has the ability of perception and active service. The washing machine equipped with the same technology can check the weight and color of the barrel underwear and automatically select the optimal washing and protection program. Yan Xiaoming, general manager of Haier Europe, said that "China Smart Manufacturing" is striving for a "leader" position in the global market system, and Haier is one of them.

With a number of cutting-edge innovations, Hisense won the best home entertainment, best design and many other innovative awards at this exhibition. Many visitors took out their mobile phones to record and shoot the world's largest 116-inch RGB-Mini LED TV on display. Li Wei, president of Hisense Video Technology Co., Ltd., told reporters that this TV has achieved mass production. "We hope to make cutting-edge display technology reach a wider range of users, and transform the' good picture quality' from a laboratory concept into a real product that enters thousands of households."

In the DJI exhibition area, there was a long queue of visitors who wanted to "test drive" the Avata 2 drone. With the help of flight glasses and through the rocker, this drone can provide a first-view flight experience, and a visitor who is experiencing it will exclaim from time to time. On the other side of the exhibition area, DJI Mic 3, a newly released wireless microphone weighing only 16 grams, has also attracted much attention. The person in charge of the exhibition area introduced that although this microphone is small in size, it has powerful radio functions and integrates professional functions such as four-channel output and automatic gain adjustment.

At the floor cleaner brand HIZERO Hertz booth, many visitors were attracted by a sweeping and towing all-in-one machine with "suction-free cleaning technology. According to the staff, this technology can remove a variety of dry and wet stains with low noise, without releasing dust and allergens, while the fuselage is easy to clean and avoid clogging and stinking. The company's CEO Li Kaijiu told reporters that this self-developed product has been welcomed by many consumers after entering the European market.

New York-based communications and business consulting firm Mercom focuses on providing one-stop overseas services for Chinese companies. This year, it supported more than 30 Chinese brands to come to the Berlin International Consumer Electronics Show. In an interview with Xinhua News Agency, CEO Chris Pereira said that in the past, overseas impressions of Chinese brands were more "strong supply chain" and "price advantage. But now, more and more overseas partners and competitors are beginning to admire the keen market adaptation and self-iteration ability of Chinese enterprises. Facing the overseas market environment and the wave of new technologies represented by artificial intelligence, Chinese companies quickly adapt, continue to innovate, and expand new opportunities and paths.

"More and more Chinese enterprises are starting to change from 'participants' to 'dominant' players. They take the initiative to make friends overseas, build long-term trust relationships and integrate into the global market at a deeper level. They are becoming more and more confident, giving play to the advantages of products and technologies and winning more challenges." said Pereira.

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